Oman is the perfect destination for those seeking natural beauty and an authentic Arab experience that is rich in culture, heritage and history. The Omani culture is one of the richest cultures in the Arab region not only for their ancient history, hospitable nature and the grand civilizations that they built but also for the great norms and traditions they have developed and still hold to this day. From its old villages, its forts and souqs, tall mountains, deep gorges, to water-filled wadis, endless beaches and some of the world’s most stunning desert landscapes, the diverse beauty of Oman is apparent in every part of the country.